Page 54 - Edelweiss India Conference 2022 FLIPBOOK
P. 54
THE NEW EDGE
Specialised supply chain requirements
Some verticals require specialised supply chains, and they are not complementary to
traditional e-commerce platforms. This creates an opportunity for a new platform to set up
are furniture, medicines, grocery, online gifting, etc.
Private label focus
Several vertical platforms have launched their own private labels. These private labels aim
Some verticals require
specialised supply focus and better understanding of customer requirements.
chains, and they are
not complementary to
traditional e-commerce
platforms
than horizontal platforms, they are logging much stronger growth. And we argue their
stronger growth would sustain for some time to come.
In fact, in the long run, we wouldn’t be surprised to see many vertical platforms dominating
the share of respective organised retail while horizontal platforms lag thereof.
FY20 revenue growth for vertical and horizontal e-commerce platforms
100
89.8
80
60 59.0
(%)
40
26.0
20.5
20
12.0
0
Flipkart Amazon Pepperfry Nykaa Lenskart
52 Edelweiss Securities Limited
