Page 57 - Edelweiss India Conference 2022 FLIPBOOK

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The COVID lockdown – globally – has only boosted this trend. While the lockdown itself

see longer-term growth rates geared to a more dominant digital dominance.

Media sector: Impact in CY20 by segment

Segments (in INR bn) 2019 2020 2021E 2023E CAGR
Television 787 685 760 847 7.0
Digital media 221 235 291 425 22.0
Print 296 190 237 258 11.0
Online gaming 65 76 99 155 27.0
Cinema 191 72 153 244 50.0
Music 15 15 18 23 15.0

Source: Industry, EY estimates

It’s Video and the OTTs

India’s a movie-going country and TV is its dominant form of entertainment and access,
and these are here to stay. But market and consumption expansion lies with OTT. This is
there with the data, which shows the rapid increase in consumption and the consistency India’s a movie-going
of this rise. country and TV is its
dominant form of
That India has the highest per capita downloads globally – not to mention that it has been entertainment and
access, and these are
here to stay
urge to splurge time on content and video truly lies in its ease of access. That is adding to

Video streaming apps gain momentum during pandemic
Quarterly hours (in billion) spent on video streaming apps Top 3 countries worldwide
100

80

60

45 47 47.2
40 39
30 33 36
28
20

0
2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4
India China USA
Source: App annie

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