Page 56 - Edelweiss India Conference 2022 FLIPBOOK
P. 56

THE NEW EDGE










                                  Food delivery as a proportion of restaurant food in various geographies (%)


            18.0
                                                                                                      16.5
            16.0                         16.2
                                                                            15.6
            14.0
            12.0                   11.8
            10.0                                                       10.2                     10.2
                             8.7
             8.0
             6.0       6.5                                 6.0
             4.0                                                                        3.7
                                                      2.2
             2.0
                   2019   2020  2025   2030       2019   2020       2019  2020         2019  2020   2025
                             India                    USA              China                SE Asia



                                  While  the  food  delivery  space  was  crowded  a  few  years  ago,  only  a  few  companies
                                  managed to survive. Once customers get acquainted to these services, companies can


                                  economics. Here’s a case in point: Zomato’s unit economics has gradually improved over

                                  while restricting its discounts at the same time.




               Fiscal 2020 unit economics (r)                      Fiscal 2021 unit economics (r)

                                                                          27.0  (45.7)

                       15.3   (52.0)                              62.8
               43.6                                                                     (8.3)
                                                                                              (15.3)
                                    (21.7)  (15.7)                                                    20.5
                                                   (30.5)



             Commission Customer  Delivery  Discount  Other  Contribution  Commission Customer  Delivery  Discount  Other  Contribution
                      Delivery  Cost      Variable                       Delivery  Cost      Variable
              Charges  Charges             Costs                 Charges  Charges             Costs




                                  The Age of Content


                                  While India’s digital shift owes a lot to an accelerated shift to access, what has truly catalysed
                                  it is the pull and scope of content. Given its lower per capita and education levels, its history
                                  of cinema and its multitude languages, India has probably always been biased towards
                                  visual content, and the digital ecosystem has led to its explosive expansion.








             54  Edelweiss Securities Limited
   51   52   53   54   55   56   57   58   59   60   61