Page 42 - Edelweiss India Conference 2022 FLIPBOOK
P. 42
THE NEW EDGE
Table : # new unicorns by year
50
45
43
40
35
30
25
20
15
10 8 9 10
5
2
0 0
2016 2017 2018 2019 2020 2021
We expect strong growth in online retail, online travel, e-grocery, food delivery and
e-health, to name a few. Most of these verticals will see increased adoption, which will be
a key driver of strong growth. Online retail is seeing good traction in tier-2 and 3 cities, and
consumers are increasingly adopting online channel as the local physical retail channels do
In the urban landscape,
we are witnessing
emergence of vertical-
are driving adoption of e-commerce channels, such as Nykaa, Purplle, Myglamm in beauty,
Lenskart in eyewear, Pepperfry and Urbanladder in furniture, Firstcry in kids-related goods.
are driving adoption of The emergence of vertical e-commerce and demand from consumers in tier-2 and 3 cities
e-commerce channels will be the key driver of online e-commerce.
The other key sectors within India’s internet economy are online travel, food delivery,
e-grocery and e-health, among many others, each of which is expected to log a CAGR of
consumer internet market.
40 Edelweiss Securities Limited
